Throughout this transition, the border with beautiful motifs inspired by the fort of Maheshwar, woven using Dobby and 80s count non-mercerized cotton, remained unchanged until the beginning of the 20th century when gradually, weavers started using 2/120s mercerized cotton in the weft to replace the 80s cotton.
The 80s cotton tended to break a lot during preparing bobbins for the weft and took a longer time to weave. However, this new development sped up the weaving process due to thicker and stronger yarn, but it disrupted the perfect balance of one-ply silk and the fine 80s cotton discovered at the beginning of Neem Reshmi.
The handloom weaving industry in Maheshwar has flourished, growing from fewer than 200 weavers in the late 1960s to over 4,000 artisans by 2020. Maheshwari sarees gained popularity and, to meet rising demand, attracted migrant weavers from the Nagpur region, Barabanki, Uttar Pradesh, etc., alongside the increase in the number of weavers in the traditional weaving community of Maheshwar, including Maroo’s and Ansari’s.